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• Do you want to open a successful coffee shop but don't know where to begin?

• Would you like to save time and money and avoid making costly mistakes?

• Are you looking for a step by step guide with lots of short cuts showing you how to run a coffee shop business?

Well, it's here!

How to Set Up a Coffee Shop Guide!

Do you know how big the market is for a simple product like a cup of coffee?  No?  Well let me tell you:

IT HAS AN ANNUAL TURNOVER OF £2.5 BILLION!

The profit on a cup of coffee can be 900% - if you get it right, your coffee shop could make you rich!  And I want to help you get it right!

Some of you may have been working long, unsociable hours in the catering industry.  The brilliant thing about running a coffee shop is that you work normal hours!  You have more time with your family, you have less pressure than working in a hotel or restaurant kitchen, and you will be your own boss!  So what are you waiting for?!

You can order now my INSTANT DOWNLOADABLE E-BOOK

or the PRINTED 136 PAGE version, which will be posted to you, P&P Free!

Both come WITH ACCOMPANYING BUSINESS PLAN and FINANCIAL PROJECTION SPREADSHEETS so you can begin planning for your business straight away!

How to Set Up a Coffee Shop

In my book "How to Set Up a Coffee Shop", I, Don Clarke, will give you the insider secrets of how to run your own coffee shop successfully, profitably and how to have fun doing it!

This is one of the coffee shops I ran in the West Country..

Facts about Coffee Shops

Guess which type of shop makes the best coffee - the huge chains or the independent coffee shop or cafe?

In a recent consumer report, published in Which? magazine, it was found that the best coffee and the best prices are to be found in independent coffee shops.

So, are you convinced now that this is the business you want to be in?

Good, so let me tell you how my book can help you.

Are you looking for:

• a step by step guide, from finding  your premises to marketing for your opening day;

• a business plan so that you are fully prepared when approaching banks for finance, and financial spreadsheets which will help you plan your projected income and expenses.

• knowledge from someone who has run a successful business and can point you in the right direction?

Everything you are looking for is in my book and you can email me for advice on anything to do with your shop!

And an 8 page newsletter, full of news, information and advice about the coffee shop business will be provided every two months!  You can download a free copy today.  Just fill in the box below.

Free Top 10 Tips

 Sign up for my Top 10 Tips and your free copy of my newsletter.

 Any questions?  Don't hesitate -

  Contact me!

In my guide I show you how to save hours of time and thousands of pounds - I show you the RIGHT way to plan for your Coffee Shop opening! 

I have been involved in the retail business in the UK all of my life, and I know so much about setting up a business.

 Think how much money you will be investing in setting up a coffee shop - paying for premises, for equipment, for advertising, for staff.  You will be making a major financial commitment. 

Think how many shops close down - because their owners had not planned properly before opening their business.  Because they had not even thought about the most important factors that would influence the success of their business.

My book will focus your attention on these hugely important factors.  My book will also tell you when to walk away and avoid losing a fortune.

To give you a taste of what you will find in How to Set Up a Coffee Shop, here are the chapter headings and a brief detail of the contents:

Chapter 1 - Position Of Your Coffee Shop

Find out :

• The right and wrong places to set up a coffee shop

• How to estimate customer volumes

• How to analyse competitors in the area

• How is your competition performing? What are they doing right? What are they doing wrong?

• Should you lease or buy?

• Can you improve on what's there now?

• Can you do it better?

• Franchise or DIY?  What to look out for if you are considering a franchise.

Chapter 2 - Your Coffee Shop Premises

You will learn:

• Costings - do they meet your budget?

• The importance of a Business Plan and how to find the investment money

• What is the most profitable size for a coffee shop? Will seating space be the deciding factor?

• How many customers per day will you need to produce the profit you need?

• The importance of external seating

• Class of use?

• When to check for Local authority requirements - Health & Safety

• What insurance will you need?

• What licenses and permissions do you need ?

• What are the legal risks?
  

Chapter 3 - Coffee Shop Design

I cover the following:

• How to choose an interior design

• Using Contractors

• Layout

• Fit out costs

Chapter 4 - Coffee Shop Equipment

You will learn:

• What equipment you will need.

• The different types of coffee machines available, espresso machines, bean to cup, Pour Over

• Where to source coffee grinders, crockery, uniforms

• Where to look for suppliers.

• Where to look for barista training.

Chapter 5 - Coffee Shop Staff

You will learn:

• How to write job descriptions

• How to arrange interviews and recruit staff

• How to promote, motivate and reward your staff

• What to include in your training sessions

Chapter 6 - Coffee Shop Marketing

Includes:

• How will you advertise, promote and handle your opening day?

• How much should you spend on ongoing advertising?

• What methods of advertising to use.

• The importance of customer feedback

Chapter 7 - Day to Day Operation of Your Coffee Shop

Sets out:

• Sequence of events from opening to closing shop each day

• What types of food to offer

• Daily cleaning schedule

• Routine Task Lists

Chapter 8 - Expansion into Coffee Shop Franchise

You will learn:

• How to move from one shop to a chain

• How to sell your business (after you have made your money!)

Appendices - Useful Forms for your Coffee Shop Business

Planning Timescale

Sample Shop floor plan

Daily, weekly and monthly cash reporting forms

Useful admin forms

12 month break even analysis

Plus a Business Plan Template with Comprehensive Financial Spreadsheets

EBOOK - STANDARD OPTION £27

DOWNLOADABLE IMMEDIATELY

OPTION 2

E-BOOK 

AND EMAIL CONSULTANCY INCLUDED FOR £57

With my book showing you how to set up a coffee shop you will be ahead of the crowd. You will feel confident because you will have a road map pointing you in the right direction!

OPTION 1 - £27

Downloadable immediately as an E- book - standard option

OPTION 2

Ebook with email consultancy and newsletter - only £57.00

OPTION 3

Or buy my printed coffee shop book and have all the forms, spreadsheets and business plan on accompanying CD and consultancy emails for £77.00

OPTION 4

Or sign up for our Gold package at £97

 Payment can be made by Paypal or by the following credit cards:

In the unlikely event you are not satisfied with your purchase please return within 7 days for a refund of your full item purchase price (excluding your postage costs if applicable) to:

T Beaney Publishing, 18 High Bank, West Hill, Ottery St Mary, Devon EX11 1XX. Tel: 07972 588339

Please include a copy of your emailed receipt or if this is not available your full name, address and date of order. Please state reason for return clearly. We recommend that you send any returned items via Recorded Delivery for your own protection as we cannot be responsible for goods lost in transit.

IMPORTANT NOTICES:

Goods returned for refund must be in 'as new' saleable condition.